Many organizations struggle to talk about what they do, offer, or sell.
There are lots of ways to get the word out about your business:
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Website
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Social media
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Ads
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Press
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Traditional media
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Networking
But, how do you know you’re saying the right things to the right people?
Most businesses hope that their marketing efforts work, but secretly feel like it isn’t working. Unfortunately, they don’t know what to change, or how to improve it.
As a Storybrand Certified Guide I will help you clarify your message so you know what to say, and give you the confidence that it will work, wherever your customers are.
Let's clarify your message!
The Essential Marketing Package
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Sales Script: An outline for a sales conversation or pitch/proposal that you or anyone on your team can follow to increase the likelihood of success.
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Sales Email: An outline for a sales email that can be sent as part of an email sequence or as a follow-up to a sales conversation or pitch/proposal.
Investment: $2500
Add Ons:*
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Brandscript: A story-based 7 part framework of the most important talking points for your business or brand.
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One-liner: A one-sentence summary of what you do and the value you provide, that you can use in networking situations or anywhere on your marketing where space is limited (i.e. social media profiles, email signatures).
This is the foundation of your marketing efforts. When you clarify your message and learn how to talk about what you do quickly and clearly, people will listen.
What’s Included:
The Website Essentials Package
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Copywriting: The exact words for each page of the wireframe.
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Web Design: A professional web designer will make your site look great and aligned with your brand.
Investment: $3250
*Inquire about add-on pricing on your consultation call.
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The Essential Marketing Package (Brandscript + One-Liner)
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Website Wireframe: A detailed outline of the homepage of your website or a landing page. This is a blueprint that can be handed to a copywriter on your team or externally.
Your website’s home page or landing page is the foundation of your marketing efforts online. When your landing page is clear, people will immediately understand what you do and how it benefits them.
What’s Included:
Add Ons:*
The Media Star Package
Investment: $8500
Note: The Media Star Package does NOT include a website wireframe. If you’d like to include that in your package, ask on your consultation call.
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The Essential Marketing Package (Brandscript + One-Liner)
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Talking Points: The 3-5 main messages you’ll memorize and deliver in the media.
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Media Training: 1-1 coaching on how to tackle hard & unexpected questions.
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Camera Training: Learn how to conduct an interview while being filmed.
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Outreach Template: A custom email template for pitching your brand or your story to journalists, reporters, producers, podcast hosts.
With your marketing foundation in good shape, you’re ready to reach a broader audience. There are way more opportunities in PR and the media than you may realize to expand your reach and bring more attention to what you do.
What’s Included:
What is StoryBrand?
The Storybrand framework is a messaging tool designed to improve your business' marketing strategy by clarifying your message and making it more customer-centric.
The StoryBrand Framework helps businesses tell their story in a relatable and persuasive way to customers. By using the framework, businesses can create clear, customer-focused messaging that will likely lead to conversions.
