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The Proven Way To Meltdown: When Charisma Trumps Character
At its peak of expansion, the fast-growing evangelical church Mars Hill in Seattle centralized power to a handful of people surrounding...
Peder Tellefsdal
How Can Recognizing Our Sinful Nature Be Good News?
The concept of sin is a fundamental premise of the Christian faith. Without a thorough understanding of sin and how it affects us as...
Peder Tellefsdal
What Happens When The Gospel Choir Sings Out Of Tune?
Why do so many people perceive Christians as irrelevant, out of touch, and even a menace to modern society? When the Christian brand does...
Peder Tellefsdal
What We Need Now is Hope
During the summer, I asked several teenagers about their thoughts on the climate crisis and how they view the future. It was darker than...
Peder Tellefsdal
Our Limited Ability To Predict The Future
Take a look at the picture below. It shows the Easter Parade in New York in 1900. The rapid increase in horses and carriages created...
Peder Tellefsdal
How to make the doomsday preppers lose
A couple of days ago, I entered the Climate-section of a leading Norwegian media house. The first three headlines read: "Tornado and...
Peder Tellefsdal
The Surprising Way To Quickly Saving The Planet
A while ago, at a sustainability summit, a speaker said something that stood out to me. The speaker was a respected economist with great...
Peder Tellefsdal
WHY MANY HATE ECOLOGICAL COFFEE EVEN WHEN IT TASTES BETTER
“Yaak, ecological coffee. I don’t want that, " a family member recently announced during a hotel stay. “We care about the planet” was...
Peder Tellefsdal
How to Build Trust with Traditional Industries
Have you ever experienced being told what you should do, and the other person shows no interest in listening to your perspective? We all...
Peder Tellefsdal
How To Tell a Story People Want to Be in
Climate communicators must speak to people's hearts and emotions. We need to tell a story about the green shift that people actually want...
Peder Tellefsdal
How To Make The Public The Hero of Climate Communication
The green future is a better alternative to what we have today! So let’s talk about that! In the mini-series on messaging mistakes...
Peder Tellefsdal
What's the Role of the Individual in Saving the Planet?
Recently, I had a conversation with a friend about the role of the individual in saving the planet. How much should we emphasize the role...
Peder Tellefsdal
Why Telling People What to Worry About is a Bad Idea
It shouldn’t be so hard to convince people to protect the planet they depend on. It can be tempting to tell people they should worry more...
Peder Tellefsdal
Why environmentalists should stop ignoring Traditional Industries
When communicating about the green shift, it's essential to include the traditional industry: the established, mainstream businesses and...
Peder Tellefsdal
Why Identity Eats Facts for Breakfast
The Climate Scientist, Katharine Hayhoe, tells a story about leading a workshop on how climate affects agriculture in Texas. One farmer...
Peder Tellefsdal
Making the Audience the Story's Villain
We all want to convince people that the green future is a better alternative to what we have today. In a five-part miniseries, I will...
Peder Tellefsdal
Why marketing green products should appeal to people’s self-interest
To be enthusiastic about the green future, we need to visualize the future as better than what we have today. This should be reflected in...
Peder Tellefsdal
If you confuse, you lose
Whenever we try to communicate something important, we aim to make people pay attention. If they're not paying attention, we lose every...
Peder Tellefsdal
How to Communicate About Climate Without Making People Feel Hopeless
Welcome to my weekly blog! Every Wednesday at 1 pm, I will do my best to share thoughts, fresh perspectives, and knowledge on how to...
Peder Tellefsdal
How I delivered a viral TEDx talk about forgiveness
Are you aiming to give a TEDx talk? Read my best pieces of advice to conquer the red dot! On November 4, 2022, I delivered my talk: How...
Peder Tellefsdal
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